With a huge selection of jewellery on offer, the single most important feature of the Mark Parkhouse website was their search functionality. Visitors to the website could search by metal, stone or occasion to find the right item.
The Mark Parkhouse website was built using Coreware's CommerceCore technology, with the ability to buy disabled by choice. This is due to the fluctuating costs of precious stones, however the ability to buy products could be reinstated at the flick of a switch.
A lot of items featured on the website are unique, so it is critical that the website is kept up to date with stock levels at the Mark Parkhouse store. Coreware extended the back-end functionality of CommerceCore to act as a stock control system for the store as well as a website, so once an item has been sold it automatically is removed from the website.